CRM&CX Manager

We are looking for an experienced CRM&CX Manager to lead our Customer Relationship Management and Customer Experience initiatives. The ideal candidate will be responsible for developing and implementing strategies that enhance customer satisfaction, retention, and loyalty while driving business growth.

Key Responsibilities:

• Develop and execute the overall CRM and CX strategy aligned with business goals.
• Lead a cross-functional team to enhance customer engagement across all touchpoints.
• Organize, manage and develop CRM and Telemarketing campaigns.
• Analyze customer data and feedback to identify trends and opportunities for improvement.
• Oversee the implementation of CRM systems and tools to optimize customer interactions.
• Manage customer segmentation, targeting, and personalized communication strategies.
• Establish key performance indicators (KPIs) to measure the effectiveness of CRM and CX initiatives.
• Mentor and develop the CRM/CX team, fostering a culture of customer-centricity.
• Collaborate with other departments to ensure a unified approach to customer experience.

Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.
• 5+ years of experience in CRM, customer experience, or related roles, with a minimum of 3 years in a leadership position.
• Proven track record of developing successful CRM and CX strategies.
• Strong analytical skills with experience in data analysis and customer insights.
• Excellent communication and interpersonal skills.
• Proficiency in CRM software and customer analytics tools.