Product manager
Key accountabilities
- To implement local product marketing strategy with the line manager and Country Manager and facilitate launch and sales execution as well as follow-up on the marketing programmes with internal stakeholders, working in order to achieve short and long term business objectives.
- Design and execute the product marketing plan
- Develop, implement and monitor the annual brand strategy for the brand(s) under responsibility.
- Optimize the allocation for the promotional brand budget in order to develop and create the needed promotional material.
- Actively manage the planning and execution of local, regional, national and international events / congresses / symposia relevant for the brand(s) under responsibility.
- Communicate the marketing programme to internal stakeholders and implement campaigns
- Communicate product promotions and marketing plans to the sales force to ensure alignment with NN strategy.
- Drive the implementation of product marketing plan and campaigns.
- Consult/collaborate with the medical department to align marketing and medical messages.
- Maintain and develop relationships with target customers and external stakeholders
- Develop and maintain contact with Key Opinion Leaders (KOLs).
- Maintain and execute a regular visit plan with target customers in coordination with the Sales force.
- Make individual regular visit to KOL’s in order to be updated on environment, activities of competitors and getting regular feedback from fields.
- Coordinate with creative and event agencies to ensure success of promotional campaigns.
- Purpose and subject of interaction with internal/external customers and key contacts
- Provide the affiliate management with product and marketing updates.
- Ensure sales force knowledge and training about product marketing plan and campaigns.
- Create a mutually beneficial relationship with KOLs and healthcare professionals (HCPs).
- Represent Novo Nordisk in congresses and company meetings.
- Challenges with regard to innovation and change
- Execute counter-strategies in collaboration with the manager.
- Adapt product strategy to the local patient needs.
Knowledge and competencies
- Relevant academic degree within medical or business
- MBA is a plus
- English proficiency, both written and spoken.
- 1-2 years’ experience in the pharmaceutical industry in marketing and product management is preferable
- Knowledge of the current pharmaceutical / diabetes market situation is preferable
- High Performing
- Focused on What Matters
- Business & Industry Understanding
- Making Things Happen
- Stakeholder Management
- Competitive Focus
- Optimising Brand and Portfolio Management
- Patient and Science Orientation
- Analytical and strategic skills
- Project management skills
- Excellent communication skills
- Manages Business Complexity
Interested candidates can send their CV to the e-mail address in the Apply for job button.