Product Marketing Expert
About us
PASHA Insurance OJSC is a recognized leader in the insurance market of Azerbaijan. To date, the value of the company's
capital is 50 million AZN. PASHA Insurance offers 36 types of compulsory and voluntary insurance services for around
300 000 individual and corporate customers. We offer tailored insurance solutions relying on our professionalism by
assuring confidence and ensuring the highest quality.
Key Responsibilities:
- Develop and execute comprehensive product marketing strategies from A to Z to drive product awareness, adoption, and growth.
- Conduct market research to understand customer needs, market trends, and competitive landscape.
- Create and manage go-to-market plans for new product launches, including positioning, messaging, and promotion.
- Collaborate with product owners to ensure marketing efforts align with product development and roadmap.
- Craft compelling marketing materials such as product brochures, presentations, case studies, and whitepapers.
- Work closely with the sales team to develop sales enablement tools and training materials.
- Plan and execute marketing campaigns across various channels including digital, social media, email, and events.
- Analyze campaign performance and use data-driven insights to optimize marketing strategies.
- Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.
- Stay up-to-date with the latest marketing trends, tools, and best practices.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of experience in product marketing
- Proven track record of developing and executing successful product marketing strategies.
- Strong understanding of market research, customer segmentation, and competitive analysis.
- Excellent written and verbal communication skills.
- Proficiency in marketing automation tools and CRM software.
- Strong analytical skills and ability to interpret data to make informed decisions.
- Creative thinker with a passion for innovation and continuous improvement.
- Ability to work collaboratively in a fast-paced, cross-functional team environment.