Digital Marketing Specialist

Candidate Requirements:

• Higher education;
• Minimum 1 year of experience in digital marketing;
• Ability to manage Google Ads and Meta Ads campaigns and analyze Google Analytics 4 and advertising results;
• Knowledge of lead generation and social media management;
• Basic knowledge of SEO and digital marketing tools;
• Excellent command of Azerbaijani, good command of English;
• Willingness to travel to regions.

Job Responsibilities:

• Develop the company's digital marketing strategy and implement it based on annual and monthly plans agreed with management;
• Set up, manage, and optimize advertising campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram) platforms;
• Plan product-based and seasonal (sowing, harvesting) campaigns for tractors, combines, aggregates, and other machinery;
• Organize lead generation campaigns for leasing, subsidies, and special offers;
• Ensure accurate transfer of applications from advertisements to the CRM system (Bitrix24) and track lead quality with the sales team;
• Plan the advertising budget, control expenses, and allocate the budget among the most effective channels;
• Monitor website traffic, user behavior, and conversions through Google Analytics 4, Google Tag Manager, and Meta Pixel;
• Prepare weekly and monthly reports on campaign results (CTR, CPC, CPL, ROAS, conversion);
• Monitor the SEO performance of the website and provide suggestions for improving search engine rankings;
• Define the strategy for social media accounts and oversee the execution of the content plan;
• Coordinate the preparation of advertising visuals and texts with copywriters, designers, and videographers;
• Conduct A/B tests (ad copy, visuals, landing pages) and improve campaigns based on results;
• Organize customer-focused campaigns via e-mail, SMS, and WhatsApp;
• Implement digital promotion for exhibitions, festivals, and regional events;
• Regularly analyze the digital activities of competitor companies and market trends;
• Research new digital tools and opportunities and provide suggestions for their implementation in the company.

Our Work Conditions:

• Salary: 1200-1400 AZN;
• Work Schedule: Full-time (5 days);
• Working Hours: 08:30-17:30;
• Address: Ziya Bunyadov 1965, "Chinar Park" Business Center, Building 1, 3rd Floor.

Candidates who meet the specified requirements are requested to send their CVs to the email address indicated on the Apply button, writing "Digital Marketing Specialist" in the subject line, or apply via the link: https://careers.ram.az/?vacancy=2647&source=UC_HBS8ZI.

Only candidates who meet the requirements will be contacted.