Marketing Project Manager
Job Description:
- The Marketing Project Manager will oversee comprehensive marketing projects across multiple business units, ensuring seamless execution of 360° marketing strategies. This role involves coordinating efforts across digital, offline, and branding channels, while serving as the key liaison between marketing and sales teams. The ideal candidate will manage campaigns, drive lead generation, and collaborate with stakeholders to align marketing initiatives with overall business objectives.
Key Responsibilities:
- Lead the development and implementation of integrated marketing strategies across all channels
- Serve as the primary connection between marketing and sales teams to ensure alignment on initiatives
- Manage marketing channels, including digital platforms, websites, and offline campaigns
- Coordinate with project stakeholders to maintain consistency in marketing execution
- Develop and oversee marketing campaigns that drive sales and enhance brand positioning
- Manage budgets, project timelines, and deliverables for marketing initiatives
- Track and report on key performance metrics to evaluate marketing effectiveness
- Foster effective collaboration across marketing, sales, and project management teams
- Oversee content creation, digital marketing strategies, SEO, paid media, and lead generation
- Ensure alignment of branding assets, promotional materials, and presentations with business objectives
- Monitor market trends and competitor activities to adjust marketing strategies
- Plan and execute promotional events, exhibitions, and targeted marketing initiatives
- Work with PR and media teams to enhance brand visibility and reach
Must-Have Requirements:
- Minimum of 3 years of experience in marketing project management or related roles
- Strong command of written and spoken English, with proven ability to work effectively with international stakeholders
- Experience in collaborating with foreign partner companies and managing cross-border projects
- Demonstrates a high level of responsibility, discipline, and commitment to project goals
- Detail-oriented with a keen eye for accuracy in all marketing materials and communications
- Ability to work in a demanding, fast-paced environment while maintaining focus on quality and deadlines
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